Sixteen Years in the Innovation Kitchen
Inside Nike R&D the job was never to polish, it was to invent. Sixteen years moving between Nike, Jordan, and Converse, carrying concepts from sketch to shipped product across 240+ innovation initiatives. Too many projects to share here, but enjoy a selection of some of the biggest and best.
Mø (second from left) working with the engineers in the Nike Sports Research Laboratory (NSRL) motion capture studio on a performance body suit that sends telemetric data about muscle mechanics.
The work
Air Force 1 - "Inside/Out" (aka The "Laser Mo")
Mø was honored with a commission to provide original artwork for a special edition of the Air Force 1.
25th Anniversary Air Force 1 Woven (concept)
For the AF-1's 25th anniversary, Mø handcrafted a marriage of this classic silhouette with Nike's cutting edge woven technology.
20th Anniversary Air Jordan XX
This portrait of MJ executed in Mø's singularly unique illustration style is the only portrait of MJ to appear on a footwear product.
"Incredulous MJ" labyrinth portrait
For his new office, Nike's VP of Special Projects and preeminant designer Tinker Hatfield commissioned this portrait of Michael.
"Labyrinth Man" - labyrinth-skinned athlete mannequin
One feature of Mø's labyrinth portraits is "easter eggs" - hidden messages in the work. These aren't so hidden but they're cool!
Nike SB labyrinth portrait collection
Mø did several portraits of Nike sponsored skaters. NBA stars Michael Jordan, Chris Paul, and Carmelo Anthony came later.
On film
The Kitchen
Role: End-to-end production
Telling a visual story of Nike's Mechanical and Material's Lab
Role: End-to-end production
Global sales video for latest Jordan sneaker (9min:30sec)
Role: End-to-end production
Global sales video for latest Jordan sneaker
Nike SB
Role: Concept Designer & Storyteller
Reel of six mind-blowing "blue sky" innovation projects
Vancouver 2010
Role: Concept Designer & Storyteller
Product personalization concept
Across three brands
Role: Concept Designer & Fabricator
Incorporating Electroluminescent elements in product
Physical to digital
Role: Concept Designer & Storyteller
Jordan's highly anticipated 20th anniversary sneaker
Video 7
Role: Concept Designer & Co-Inventor
The video component of a 3-dimensional hologram
Video 8
Role: Concept Designer & Artist
Created the artwork for the "Air Force 1 Laser Mo"
Video 9
Role: Concept Designer & Storyteller
"Get the gamers off the couch" - physical gaming concept
Get in touch
Let Mø know what you're working on and what you need from design leadership or product innovation.
